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Pattern

Inbound email to offer

A lead writes in, gets qualified in your CRM, and a priced offer is waiting for approval.

8steps 3human checkpoints 12Apropo methods
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For: Agencies and software houses that sell project work

Most inbound requests wait days for a first answer, and half of them were never a fit. The senior person who could answer fast is busy.

Triggera new request arrives in the sales inbox. Ask the agent to qualify it and, if it fits, prepare an estimate and an offer draft.

No setup beyond the connection. Describe the goal to any MCP client connected to Apropo and it picks the methods below.

  1. Read the request

    The agent reads the email, pulls out the goal, budget hints, deadline and constraints, and creates or finds the contact and deal.

    GmailHubSpotPipedrive
  2. Enrich and score

    It looks up the company, checks it against your qualification rules and compares with similar projects you already delivered.

  3. Human decision

    Qualify

    The agent posts its score and reasons in the team channel and on the deal. A salesperson accepts or rejects. A rejection goes to a polite reply draft instead.

    SlackMicrosoft Teams
  4. Draft the estimate

    The brief is anonymised, benchmarked against your library and turned into a draft project in Apropo.

  5. Price it and check the margin

    It applies your rates and reads the totals and the margin from the server.

  6. Human decision

    Review and adjust

    The estimator opens the draft from the task on the deal. They change what is off in the Apropo editor, or tell the agent to do it, then approve in the CRM.

  7. Prepare the offer

    The agent writes the cover email with the share link and attaches it to the deal as a draft. It does not send anything.

    apropo_get_project_sharelinkGmailHubSpotPipedrive
  8. Human decision

    Send

    A person reads the draft and sends it. The deal moves to the next stage.

    Gmail

What you get

A qualified lead gets a reviewed, priced offer in hours, and an unqualified one gets a quick, polite answer. Seniors spend time only where a decision is needed.

Built-in safeguards

  • Two human gates before anything leaves your company: qualification and the final send.
  • The estimate stays a draft until an estimator approves it.
  • The brief is anonymised before drafting.

Works together with

Gmail, HubSpot, Pipedrive, Apollo, Slack, Microsoft Teams

Want to see this run on
your own brief?

Book a demo and we will run this workflow live with your tools, with a person approving every step that matters.